Tuesday, 2 May 2006

High-tech good ol' fashioned retail

Hearing so much about high-tech companies making millions out of selling on the web, it's easy to overlook this instance (Wired News) of a high-tech going the other way, or, as they would put it "thinking different".

Having visited half a dozen of these stores myself, I can vouch that it's definitely more than merely displaying goods & selling them. They all seem to have an atmosphere more like a very sophisticated hobbyists club. I've always wondered, though, whether they were bearing fruit for Apple, or whether they were expensive loos-leaders/follies. The stats in the article are impressive, although the analyst's (singular) prediction is interesting...

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