Saturday, 17 September 2005
Friday, 2 September 2005
What this industry needs, in these flagging innovation times, is a refinement cycle: a phase where these innovations are refined and hardened for broader appeal. Marketers would do well to remember the adage that "an englishman's home is his castle". People expect the hard sell at work and in the shops, but selling in the home is viewed at best as a necessary evil (TV adverts), and at worst an object of ridicule (door-to-door selling). Technology adoption, at the domestic level, is driven strictly by necessity, and is almost always by invitation only.
The upside to all this is that consumers, unlike corporates, do not tolerate multiple standards for long. So maybe it will force tech companies to behave themselves... the only 600lb gorilla in the ointment being Microsoft...!