Saturday, 14 August 2004

Wired News: Net Publishing Made Profitable

Finally, somebody's figured out that the internet medium is different to traditional publishing - requiring fresh tactics. I like the principle of micro-publishing - that's what this instantaneous, democratic distribution medium is all about. Gone should be the days when the publishers or record companies rule the market. Their reign was traditionally held by their distribution networks - they were the bulk of the cost, but also the source of the protected position the big companies held. As an author/artist, if you wanted distribution, you had to sign a contract in blood with one of these big players. Now, global distribution is a facility freely available to any 6-year old, any artist, any writer. All they need is an aggregator/editor and PR. Creatives of the world unite...!

No comments: