Heuristic: (adj.) a replicable method for directing one's attention in learning, discovery, or problem-solving. Originally derived from the Greek "heurisko" (εὑρίσκω), meaning "I find".
Good insight into the Apple USP, with an excellent comparison to HP, of all companies. It's a well-balanced article, too, not just criticising or lauding Apple's techniques, but rationalising them in the context of the market.